In spite of all the buzz about Internet products, Internet landscape in India lacks basic & reliable services that people take for granted in western world. Today, Indian Internet story requires not merely cool technology but a reliable service delivery & content infrastructure that can deliver powerful productivity enhancements to millions over world wide web.

In this context Ghoomo.com’s launch of movies & show time finder services signals an important value addition milestone in Indian Internet consumer space.

What makes Ghoomo.com unique is the breadth and depth of movie finder services that Ghoomo makes available to consumers in India. At present, Ghoomo covers 25 Indian cities and over 500 movie screens. In near future, Ghoomo plans to make movie finder services available to 50 cities & over 1000 movie screens in India.

Another significant aspect of Ghoomo services is an effective marriage of User Generated Content & credible content driven by robust backend processes to provide a powerful and useful movies & show time search experience.

Ghoomo.com is a part of YouMagix.com, an experimental stage family of products. YouMagix product range intends to fill content availability gaps in countries such as India by innovative application of User Generated Content.

As Ghoomo.com rolls out complete service offerings in coming days, a hassle free & seamless movie planning experience can no longer be a dream for movie goers in India.

When Time magazine named “You” as person of the year, a few blinked in surprise and the most looked with amazement at a paradigm shift in the way world’s destiny is being shaped. The tectonic shift was from a few powerful making a difference to world’s destiny to billions small contributions of billions of people creating & shaping the collective destiny of mankind.

We have seen wikipedia and we have seen millions of blogs. At the boundary of this revolution, the saga of youmagix starts.

According to Subodh Vinchurkar, Founder YouMagix, YouMagix is a different kind of experiment with user generated content. Content in a domain that has not been tried so far. Content with a focus that shifts from me of myspace & encyclopedic content of wikipedia to “Everyday Human Needs” as a pillar and starting point of content creation.

As YouMagix becomes available to millions, it faces the same power and challenges faced by other user powered platforms. The biggest being to protect and support the productive work of 99% of do-gooders from destruction by 1% brains with inverted priorities. Second, but equally important is of providing open and easy to use platform that spurs contributions from everyone.

YouMagix has taken care of these two key challenges. First, by a robust versioning system to protect the contributions Secondly, technology team has taken extreme care to keep it easy to use by making it available to everyone without even a need of creating an account.

The technology platform also includes myriads of small innovations such as keeping the automated bot attacks away while not causing inconvenience to genuine visitors.

The next generation platform which is expected to be released in next couple of months will take the power of content provisioning, content structuring & administration to next level by evolving a vibrant community around various interests.

In the end, technology is not new but the focus is. The focus is “your everyday needs” and how millions of collective you contributions can make life easy for every one.

Will this social experiment succeed in creating a useful place on Internet?

“You” are the judge. Test drive http://www.youmagix.com and let us know what do you think about it. To get more details, you can access background information, research on the concept and DNA of youmagix in about us section of youmagix.com.

1. YouMagix is a unique and first of its kind of experiment with user generated content. Content in a domain that has not been tried so far. Content with a focus that shifts from me of myspace & encyclopedic content of wikipedia to “Everyday Human Needs” as a pillar and starting point of content creation.

2. YouMagix is a completely “You” powered platform with no content borrowed from any where or created by youmagix staff. Every one is has an admin authority at YouMagix and any one can add, edit, comment or write a review on any item that is out there. Content creation and updates are as easy as clicking a button and hitting save. One does not even need an account to contribute content @ youmagix.com

Everyday Needs are starting point, You is the magic formula, the resulting place can be a very useful information repository for everyone.

Human motivations are complex.   A partial explanation for open contributions comes from Maslows hierarchy of human needs.

* Self actualization needs – Latent need to prove to oneself  “I am worth it”
* Self esteem needs – Latent need to prove to others that “I am good”

Apart from this, everyone of us wants to contribute to a larger social interest. Take a look at following references to get more insight into this phenomenal driver of User Generated Content (UGC)

Wikipedia on Masolws hierarchy of needs

Andrea Forte and Amy Bruckman form Georgia Institute of Technology on why people write on wikipedia

It takes just a couple of minutes to feel its power the first hand.  Go to youmagix.com home page,  select your city  and select your need around which you want to spread your magix.

Proceed to YouMagix.com home page

You are the Expert - You Tell Us

What ever you feel — Tell us about it!

You may feel like tearing it to pieces – you may want to shout at it or you may want to smile at it & applaud the innovation.

What ever you feel – talk about it…

How???

• Blog about it, comment on it, give your expert analysis on it. The backgrounder link have details that you can use to backup your analysis. Well you can also use that to solidify your understanding of evolution user generated content and you powered magic in general.

• Last but not the least, email your friends and help us get the benefit of their wisdom too….

If you inform your audience about YouMagix and add your valuable review, feedback comments to help us improve YouMagix, YouMagix can really become a useful place on Internet .

Let us start with a question - why did we create YouMagix?

Though there is a lot of content available on Internet,  there are specific gaps in content structure and availability. These gaps prevent available content from being useful to people especially is countries such as India. YouMagix intends to fill these gaps and make Internet a more useful place.

This brings us to our vision and mission statement. In one line we want to create

“One of the most useful places on Internet”

YouMagix is aproduct of ADPS Software Solutions Pvt. Ltd.

The company is incorporated in Bangalore, Karnataka, India.

Media / Press Contact

media@youmagix.com Ph: +91-9880570159

Support, Technology & General Contact

support@ youmagix.com

Subodh Vinchurkar is the founder of YouMagix

By Education, Subodh is an Engineer and a business management graduate from IIM Bangalore. Professionally, Subodh has business and technology experience of more than 11 years. His professional stints include, Product Manager role at Yahoo, Technology role at IBM and Sales and Business Development roles in Indian IT Industry